How to Protect Yourself from Scams in Digital Marketing
When it comes to your digital marketing business, you need to be on the lookout for scammers
and fraudsters who want to separate you from your hard-earned money. The internet has made
it easy for these people to reach out and steal from businesses big and small, so you need to be
vigilant about protecting yourself from scams in digital marketing. Based on the conversation
with Faisal Abidi and Raghib Khan, co-founders of RNF Technologies we are sharing some tips
that will help you.
Do your research before engaging
The fact is, when you run a business online, you’re more likely to come across scams and
frauds. And while most people who take part in them are only out for their own gain, some want
your information and account login details so they can commit identity theft or worse. It’s
important that you do your research before engaging with any service providers—the Better
Business Bureau has a lot of valuable information about companies (and should be your first
stop), but there are other sites as well.
Check their website
Don’t assume that just because a website looks professional, it’s legit. An easy way to check a
company or product is legitimate is by checking their website. For example, before you enter
your credit card information for some online shopping, make sure that you can find their
customer service phone number or address on their website; if you don’t see those details—and
have no other way of contacting them—it could be a scam.
Read their reviews
Most digital marketing scams will take place online, meaning you’ll want to look out for reviews.
A digital marketing company that has an unsatisfactory rating and multiple complaints is likely a fraud. When you’re searching for good companies, avoid being one of those unknowing victims and look at others’ experiences. Read up on each company before committing; it’s worth it in order to avoid getting scammed.
Check their profile(s)
Make sure any person you work with online has a Google profile that shows they’re a real
person (not a scammer). This will help you spot red flags if they ever turn out to be fraudulent.
It’s also important that your own Google profiles are set up correctly, so make sure to double-
check. If you can, verify their phone number and email address by sending them an anonymous
message or two.
Ask yourself why they are contacting you (not always good reason!)
Always question why someone is contacting you. The more money and time you’re making
online, it’s probably only a matter of time before you run into a scammer—and they may not
always be obvious! Some digital marketers have also reported instances of being contacted by
potential employers or clients that turn out to be scammers looking for personal information.
When accepting a gig on Upwork, remember that job offers are often spam!
Article By : Faisal Abidi Raghib Khan